By Ian Lavis on behalf of Praxity Global Alliance
Praxity participant firms have been recognised for outstanding marketing campaigns in the United States.
Mazars USA, BKD, Plante Moran and DHG were among the big winners at the Marketing Achievement Awards in Las Vegas on June 10.
The annual awards, organised by the American Association for Marketing (AAM), recognise marketing excellence.
Praxity participant firms won awards for:
Community Service Commitment (large firm): DHG
Digital Advertising: Mazars USA
Branding above $100,000: BKD CPAs & Advisors
Events between $10,000 and $24,999: Mazars USA
PR Campaign Client Service/Survey: BKD CPAs & Advisors
Video & Multimedia above $10,000: Plante Moran
DHG scooped the “We AAM to Serve” Community Service Commitment Award for “going above and beyond” with its corporate philanthropic efforts. The award was in recognition of the “Count the Cans” campaign, a firm-wide drive to donate dollars, canned goods and volunteer hours to food banks and hunger relief organisations across its footprint.
In 2018, DHG people donated 112,723 pounds of food and volunteered 980 hours within a 10-day campaign period. In total, the initiative has donated nearly 3.8 million pounds of food in seven years.
“We are honored to receive the AAM “We AAM to Serve” Community Service Commitment Award for DHG’s philanthropic and corporate social responsibility efforts,” said Matt Snow, Chief Executive Officer. “Our people truly care about serving and giving to those in our local communities, and for DHG it’s more than just words and ideas – it’s about beliefs held deeply in our firm culture that are turned into actions that make a positive difference in the communities across our footprint.”
The AAM award-winners were announced at the AAM’s ENGAGE 2019 Summit at the Tropicana Hotel. The four-day summit brought together the profession’s leading minds to benefit from:
• Innovative guidance to help marketing professionals do their job more effectively;
• Fresh ideas to take marketing projects to the next level;
• Tips on how to embrace change;
• Conversations with fellow AAM members and accounting peers.
Accounting marketing and business development professionals, as well as partners and firm administrators attend the Summit annually to connect with colleagues and learn new strategies to enhance their firm's marketing and promotion efforts.