SPRINGFIELD, MO. - Neal Spencer, BKD, LLP chief executive officer, announces the firmwide launch of BKD's new branding campaign.
The new brand, which was officially unveiled Oct. 24 at the firm's annual leadership conference, will be used throughout the organization's 30 offices located in 12 states. The campaign centers around the expertise, insight, attention and ideas clients can receive from the more than 2,000 professionals and industry leaders of BKD.
The new campaign is entitled "experience BKD", and features actual BKD partners, managers and senior managers in the redesigned brochures, website and advertisements.
The campaign also employs new colors, an updated BKD logo and a communication style geared toward today's time-pressed readers.
The result of more than 120 days of market research involving surveys of clients and BKD personnel, brand workshops and one-on-one interviews with the firm's key leaders, the new brand is designed to differentiate the firm from its competitors, as well as position BKD as a national CPA and advisory firm. This brand launch will continue throughout 2009 with the scheduled rollout of an e-marketing campaign, internal and external signage and event exhibit materials.
"Unmatched client service, integrity, innovation and expertise is at the heart of our business and our new branding campaign allows us to showcase this and offer a personal invitation to potential clients and employees to experience all we offer as a firm", said Spencer. "The BKD brand is who we are, so we worked to find just the right words and images to deliver a clear, consistent message about how we operate as an organization", said Chad Person, BKD brand manager. "I believe this is a strong brand campaign and it will play a central role in helping the firm achieve its vision."
"The BKD brand is who we are, so we worked to find just the right words and images to deliver a clear, consistent message about how we operate as an organization", said Chad Person, BKD brand manager. "I believe this is a strong brand campaign and it will play a central role in helping the firm achieve its vision."
About BKDBKD is the top-tier U.S. CPA and advisory firm that delivers its experience and service with a deep understanding of your business, your needs and what it takes to improve your business performance. BKD's approximately 2,000 personnel, including approximately 250 partners, are based in 30 offices serving clients in 50 states. To learn more, visit www.bkd.com.
Praxity AISBL, a global alliance of independent firms, enhances BKD's ability to serve the dynamic needs of multinational clients. PraxityTM provides the gateway to tax, assurance and consulting services delivered by alliance firms committed to the highest standards required in international business.